Besides the more common violence, greed and capitalism are also subjects more deeply explored. The gold in TGTBTU is on everyones mind, and characters are hurt and killed in its search, just as the bank's money in Navajo Joe is sought by the doctor (doctors are often well paid anyways, showing the intense greed of the character) while Joe acts in good will to be paid.
Though Blondie and Navajo Joe may arguably be the alpha male cowboys of these films if they carry alpha male cowboys, they portray the roles around the money. Joe's aim is to collect his pay for acquiring the money for the town, and Blondie rides off with the gold. Though The Searchers presents a John Wayne playing a character who had mysteriously acquired gold at the beginning of the film, the film does not center around this fact. The strength of greed in these films questions the idea of the alpha male in spaghetti Westerns altogether.
With the ideas of violence and greed, these foreign-produced films express from a cultural studies point of view the global view on America. As these films were created during a time when world travel was not the norm as it is today, most people living abroad might judge a people by what their respective medias said about them. Foreigners recognized the place of America in wars, and in seeing past Westerns and how American's acted, foreign stereotypes of the US may be thought to be exaggerated, but it may say how those abroad really do think of America. The world could think that Americans are violent and greedy by how the film was produced and the way the stories were told. Whether this is true or not, American Westerns have been seen as a mark of heritage and pride of American culture and expansion. Spaghetti Westerns try to say not-so-subtly how they believed Americans truly behaved and acted.
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